While social media is a commonplace platform for communication today, have you ever considered how significantly social media changed the way we communicate?
By Soren Gordhamer In the era of social media, our networks are much larger than they have ever been, and we have more ways to communicate with those in them. Even if you are not very active on Facebook or Twittermy guess is that your sphere of communication has expanded significantly in recent years.
Who you communicate with and how you communicate has changed radically.
This new connected era brings both opportunities and challenges. In the past we had a set of contacts, all of whom generally knew how to reach us — via phone, e-mail, or regular mail. Today, thanks in large part to social media, we have many different levels of communication, each with a specific purpose and etiquette.
When we do not understand the role of these levels, they can become huge time wasters. When we do understand them however, they can help us more effectively engage and navigate these new waters. The Public Reply Just about everyone, including Bill Gates who if you have not heard, recently joined Twitterhas learned the importance of having both a means to communicate with people, and a channel where people can respond.
Though you can do this on Facebook through comments on Fan pages and in groups, this seems most applicable to Twitter, where people use replies to send and receive short, publicly viewable messages. The public reply provides an open and transparent channel for people to interact with public figures, brands, and each other, without the pressure of response that comes with e-mail.
Public interactions are a great starting point for engagement that never existed before social media, and if done correctly, can often lead to more fruitful direct communication.
The Direct Message Once a relationship is established through public communication, the next step is often a direct message within a social network. A direct message creates a private connection without opening the floodgates of e-mail.
In fact, in may even be preferable to e-mail in the long term. Especially with Twitter, a DM has a character limit, and can only come from people you follow.
If you have ten e-mails of unlimited length and possibly unknown sources and ten Twitter DMs, which are you likely to open first? For an increasing number of people, the answer is DM.
Once you make a connection through DM and get permission to follow-up via e-mail, the e-mail is often better received.
Snapchat is a social media platform that's really at the forefront of social media evolution. Rather than blasting out updates for all our friends and followers to see, we use Snapchat more like we communicate in real life – with specific people . Apr 30, · Social media may have revolutionized communication, but it threatens our ability to communicate. Without the benefit of body language, we are operating with a . Coaching and Social Media. When we think of coaching, we think of face-to-face interaction, but of course coaches communicate by phone, through written messages, and by appearances on such media as radio and television.
Facebook, where most people allow private messages, can also be a means to take communication to the next level. E-mail E-mail still has its place in this new era. It allows for more in-depth communication, can be easily forwarded, and sent to numerous people at once.
When e-mail is used skillfully, it enables deeper communication.
When not used effectively, it can become a huge time drain, as people write lengthy messages without much thought of the time and attention they are asking of recipients. This fine line makes e-mail tough to master in the social media age.
While communicating via text, a person can take time to carefully craft his or her words, potentially presenting an image that may not be true or is harder to trust. A phone call allows for more immediate back-and-forth, and can be particularly helpful if a subject matter is delicate or people are considering a more in-depth relationship.
Some time back I was communicating with an editor about an issue that we had bounced back and forth several times. In-Person or Video Chat I have met numerous people in person that I first communicated with via social networks. All of these meetings were enhanced by the natural progression of our first digital communication.
While at one time face-to-face interactions were the entry point, today, in-person meetings often come at later stages. Particularly if people are considering working on a project together, an in-person meeting allows for the most in-depth connection.
For some people Skype or other video chat may be enough to experience this. Too often people think communication is only through words, but our bodies communicate as well.
They communicate how comfortable or uncomfortable we are discussing a matter, our level of passion for a subject, and our hopes and fears. Meeting with someone in person allows for communication to occur on multiple levels, and people often come away with a much better sense of each other.Snapchat is a social media platform that's really at the forefront of social media evolution.
Rather than blasting out updates for all our friends and followers to see, we use Snapchat more like we communicate in real life – with specific people . Feb 08, · In the era of social media, our networks are much larger than they have ever been, and we have more ways to communicate with those in them.
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Brian Solis created the following social media chart, known as the conversation prism, to categorize social sites and services into various types of.
Nov 14, · Around the world, billions of us use social media every day, and that number just keeps growing. In fact, it’s estimated that by , billion people will be using social networks, up from , in We use it for every part of our lives – in our personal relationships, for.
New technology and social media sites are constantly changing, evolving and developing, which means the face of personal communication is also changing. These changes often mean people are having. In social media has become the crucial part of digital communications strategies.
Here are social media trends that will influence marketing in Social media delivers measurable results in sales, leads, and branding. It also enables to reach a large number of people at a low cost.